AC Milan nets new payments partner

Italian football giant AC Milan has announced a new official global payments partner

AC Milan signed a deal with new payments partner Skrill a few weeks ago but both parties were reluctant to talk about marketing activities at a time when both the Club and Italy were enduring the devastating arrival and impact of the COVID-19 outbreak. 

Instead, both Skrill and AC Milan refocused their efforts and found ways to support the local community, putting the partnership activation plans on a temporary hold.

While the COVID-19 crisis is far from over, following the return to training last week, the two companies felt the time was right to talk more about their collaboration and their hopes for players and fans that football matches will soon make a come back in some capacity.

Skrill is Milan’s preferred payments partner merchandise sales and is a live payments option on its international online store which serves fans around the world. 

Online channels

The partnership also means that Skrill branding will be prominently displayed at all AC Milan home matches and promoted on an ongoing basis across the club’s online channels including its website and official App, as well as its social media channels.

Skrill has additionally been integrated into Vivaticket giving fans the option of using Skrill’s digital wallet when buying match tickets and other AC Milan experiences once they resume.

Casper Stylsvig, AC Milan’s chief revenue officer, said: “We are delighted to welcome Skrill to our growing family of partners and look forward to promoting its leading digital payments offering to our millions of fans and followers around the world.”