COVID-19: Asos turns to AR during lockdown

Asos is using augmented reality (AR) to promote new products during lockdown

The online fashion retailer will now digitally fit models with new clothes to circumvent the issue of models and photographers being stuck at home as well consumers.

Developed in partnership with Zeekit, the technology enables consumers to see how items fit on models and means Asos can digitally fit six models in up to 500 products per week.

Asos started trialling the See My Fit system last year, but COVID-19 issues pushed it to accelerate the initiative.