rag & bone sets sights on better targeting
Luxury urban clothing brand rag & bone is upgrading its onsite identification to enhance targeting and drive revenue
The luxury brand is now able to identify over 40% of its site traffic and send personalised triggered emails that help push shoppers down the conversion funnel.
Using BounceX’s identity network, rag & bone was able to de-anonymise 35% of its site traffic, increasing triggered email traffic to their site by 3.7x, which has improved online conversions and enhanced performance; BounceX now drives 7.27% of total digital revenue for the brand.
Aaron Detrick, VP of Digital at rag & bone, said: “BounceX is truly becoming one of our largest revenue channels and is definitely our most profitable. It helps us identify shoppers at a much higher rate and remarket to them with a higher volume of relevant digital touchpoints—drastically accelerating our digital and direct-to-consumer growth.”