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rag & bone sets sights on better targeting

By Retail Technology | Tuesday May 26 2020

Luxury urban clothing brand rag & bone is upgrading its onsite identification to enhance targeting and drive revenue

rag & bone has turned to BounceX (soon to be known as Wunderkind) to help it better identify, understand, and directly remarket to its onsite shoppers.

The luxury brand is now able to identify over 40% of its site traffic and send personalised triggered emails that help push shoppers down the conversion funnel.

Using BounceX’s identity network, rag & bone was able to de-anonymise 35% of its site traffic, increasing triggered email traffic to their site by 3.7x, which has improved online conversions and enhanced performance; BounceX now drives 7.27% of total digital revenue for the brand.

Aaron Detrick, VP of Digital at rag & bone, said: “BounceX is truly becoming one of our largest revenue channels and is definitely our most profitable.  It helps us identify shoppers at a much higher rate and remarket to them with a higher volume of relevant digital touchpoints—drastically accelerating our digital and direct-to-consumer growth.”

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