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Kellogg Company uses tech for flexible workers

By Retail Technology | Wednesday May 27 2020

Cereal giant Kellogg Company is using a new AI platform to connect it with flexible workers to boost its ranks

Kellogg is has been using Redwigwam which has around 130,000 workers and 3,500 employers on its database.

Like an online dating site, its AI-powered tech platform uses algorithms to match within minutes workers with employers’ short-term or ad-hoc opportunities with 98% of posts filled within 4 hours.

The company has been supporting established, new and challenger brands in-store via crowdsourcing and field marketing for many years to give them the insight and action in-store.

Vast resource

24/7 Availability taps into the vast resource of “wigwammers” around the UK. As soon as a brand identifies an in-store problem, the job is listed on Redwigwam’s platform where workers with the right skillset in those locations are matched to the role.

Simon Smith, head of field sales at Kellogg Company, said: “This solution enables us to use retailer data effectively to fix issues within hours in stores that our own team aren’t visiting that day. Following a successful pilot which delivered a great ROI we’ve now built this into our 2020 plans to roll out.”

 

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