Mindful Chef accelerates digital transformation

Following a massive growth in customers, recipe box company Mindful Chef has selected a new technology partner to accelerate its digital transformation

Mindful Chef enables customers to cook nutritious meals in under 30 minutes with a weekly recipe booklet and has reported a 452% increase in customers since the end of March 2020 as the recipe box market saw unprecedented demand amid the COVID-19 pandemic. 

Following a market evaluation, Mindful selected the Vonage Contact Center to help manage its increase in enquiries and enhance engagement with customers, driving a better overall experience.

“Having such a small team still working both Nationally and Internationally, it's important to be able to maintain the same personable and prompt support to all of our customers and prospective customers,” said Siobhan Taylor, head of customer service at Mindful Chef. “Vonage has provided us with a flexible and scalable cloud communications platform that my customer service agents can use from home, which will enable the team to deliver great customer experiences now and through our future growth.”

Communication channels

The Vonage Contact Center integrates all communications channels without expensive, disruptive hardware changes and plugs straight into a business’s CRM platform, enabling Mindful Chef to better handle the increased volume of customer requests and minimise wait times.

All advisors log into the same system wherever they are and Vonage’s real-time dashboards will provide a wealth of real-time and historical data within Mindful Chef’s reporting solution.