Papier sees growth with personalisation

Online stationery retailer Papier has seen revenue grow with a new personalisation and A/B testing platform

The platform from Kameleoon has added added an additional 6% to annualised revenues in just three months, achieving a ROI of over 50 times.

It has also helped Papier to shift its focus as demand for personalised stationery has risen by 300% since the beginning of the COVID-19 lockdown.  

Papier selected Kameleoon as the technology to underpin its A/B testing programme in March 2020 due to its depth of features, performance, comprehensive functionality, ease of use, industry recommendations and promise of rapid ROI.

Digital experiences

Kameleoon’s advanced personalisation module - which includes user segmentation, behaviour tracking and real-time data - also provides Papier with the potential to implement future personalised digital experiences. 

Allison Devine, performance marketing director at Papier, said: “Working with Kameleoon has allowed us to quickly kick off our A/B testing programme, without a long learning curve, to help achieve this. Our experiments have already helped us generate substantial incremental revenue and contribute towards reaching our business targets.”