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Woolrich upgrades for Europe

By Retail Technology | Tuesday July 21 2020 | UPDATED 21.07.20

American outdoor clothing retailer Woolrich has upgraded order management to improve its ecommerce service in Europe

As part of the global investment in its customer experience and planning for future omnichannel requirements in Europe, Woolrich has selected commerce specialist Openmind to implement Fluent Commerce’s order management platform.

The company has selected Fluent Commerce’s technology due to the ease and speed of setting up home delivery with the option to easily expand to multi-warehouse, multi-shipping in future, introducing further omnichannel capabilities including the easy integration of more third-party systems. 

Federico Manno, GM global DTC & digital, Woolrich said: “COVID-19 has seen a massive explosion in customer preferences for online shopping and home delivery at speed. These enhanced capabilities mean we can be flexible and fast in managing our ecommerce orders while developing a true omnichannel experience for our customers that makes us even more convenient and easy to shop with.” 

See Validify vendor profile link for Fluent Commerce here.


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