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Grass Warehouse mows down rivals with credit software

By Retail Technology | Thursday August 27 2020

Artificial grass retailer Grass Warehouse has seen its sales jump 30% online after implementing a new credit service at its ecommerce checkout

As a way to offer more choice to consumers, support at the checkout, and promote affordability of products, Grass Warehouse has already  introduced a point-of-sale (POS) finance solution which would enable customers to split up the cost of their purchase, rather than paying in full upfront.

The retailer trialled a variety of popular credit lenders in the hope of finding a partner who could offer the high service level its customers were used to, but it was faced with archaic lending processes and low acceptance rates. 

Grass Warehouse then reached out to DivideBuy after and implemented it into its ecommerce checkout following a promise of increased acceptance rates, a strong integration, and a top-class user experience. 

Conversion rates

Immediately after DivideBuy was integrated, Grass Warehouse saw sales shoot up by 30% as site visitors increased by 7% and conversion rates grew by over 2%. This equates to an extra 63 orders per day, resulting in a £30,000 increase in sales. 

James Harper, MD for Grass Warehouse, said: “Right away it was clear that the DivideBuy team really care about how consumers deal with interest free credit through Grass Warehouse. For example, filling out credit applications used to be a job in its own right, but DivideBuy has automated this process for us which continues to save our customers huge amounts of time.”