Homebase sets digital agenda with THG

Home and garden retailer Homebase has signed a new 10-year partnership to oversee its digital transformation

Homebase has handed the long-term deal to THG Ingenuity – the ecommerce services division of The Hut Group (THG).

It will have access to THG Ingenuity’s proprietary end-to-end ecommerce solution to replace current systems, including web development and hosting, a global fulfilment and payment infrastructure, digital channel and proposition management, brand building and strategy, alongside the production of digital first content from THG’s content studios.

The end-to-end and fully integrated solution will deliver customer experience through operations and data including reserve in store, endless aisle, loyalty, digital kiosk and personalisation.

Digital growth

This major long-term partnership with Homebase is part of THG Ingenuity’s strategy to expand in the home retail sector; a predominantly offline industry that presents a huge potential for digital growth via ecommerce in better supporting a frictionless customer purchase journey between instore and online.

Damian McGloughlin, CEO of Homebase, said: "We have a unique opportunity to move with the rapidly changing retail landscape, and leapfrog ahead to an experience that exceeds customers' demands for online shopping that's both easy and inspirational.”