Maoam scares up digital Halloween campaign
Confectionary brand Maoam has launched a multi-channel nationwide live experiential digital campaign
It features the Maoam Mischief Manor, which allows one household group at a time to experience a haunted house style journey with zombie hands, carnival mirrors and ghostly animations. Groups will be guided through the trail by brand ambassadors to ensure Covid-19 precautions are adhered to.
Harriet Hogge, marketing manager at MAOAM, said: “We wanted to reignite the excitement of experiential, while ensuring we follow government guidelines, and Global has helped us achieve that goal – it is fantastic to prove unique experiences can still be created despite the current challenges we face.”