Woolworths signs up to marketing platform

Australia’s largest retailer, Woolworths is using a new digital marketing platform to support personalised real-time marketing

Woolworths will use Eagle Eye's AIR platform to enable the end-to-end management of real-time personalised digital promotions and support its transition to a digitally-led rewards program.

It will deploy the proposition across touchpoints including its app, its ecommerce business and various other digital media. Eagle Eye AIR will also be used to enable a real-time integration with a network of partners.

Tim Mason, CEO of Eagle Eye, said: “We look forward to deploying our Eagle Eye AIR platform across Woolworths’ network of Australian and New Zealand stores to drive value through persona