DFS sitting pretty with AR

Furniture retailer DFS has launched the world’s largest web-based augmented reality (AR) implementation to grow sales during the COVID-19 pandemic

Powered by Vertebrae, DFS offers 3D and AR-enabled visualisations for more than 10,000 sofas, allowing shoppers to virtually display the items in their home to examine details and assess fit and style, with no application download required.

Since launching in January, the partnership has delivered significant results, including a 112% conversion lift and 106% increase in Revenue Per Visit (RPV) for shoppers who have interacted with 3D and AR.

James Vernon, head of online at DFS, said: “We knew that 3D and AR would deliver an innovative shopping experience that went far beyond video or still images. Now digital shoppers can bring a virtual sofa into their home or office, and even walk around it, to see if it fits their space and matches the existing style of the room.”