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The Hairy Bikers launch ecommerce site

By Retail Technology | Tuesday January 12 2021 | UPDATED 12.01.21

Popular TV cooks The Hairy Bikers have launched a new global ecommerce website

The pair have teamed up with kitchenware supplier Eurosonic Group and ecommerce experts Visualsoft for the new project.

Visualsoft was chosen due to its experience across the retail and home and furnishing sectors to develop the Hairy Bikers Kitchenware website, which will be the source of all official Hairy Bikers Kitchenware merchandise. 

The Hairy Biker’s Kitchenware website will receive Professional Optimum level support, along with multichannel marketing support including Paid Search, Email Marketing and Social Media, along with hosting and maintenance.

User experience

Ecommerce strategists and marketing experts at Visualsoft will work hand-in-hand with Eurosonic Group and The Hairy Bikers website to enhance user experience and increase conversion rates, online sales and revenue.

Hairy Biker Dave Myers said: “It is a culmination of several years of work to create a one stop shop for our kitchenware. When we write a book we create recipes that we want to use ourselves, it is the same ethos with our kitchenware range. Now we have a shop window for this, it's great!"