VW revs up online channels

Car giant Volkswagen has boosted its online offering with the implementation of new ecommerce software

VW will be using a new platform from commercetools that will allow customers to purchase everything from vehicles to hubcaps to digital services from Volkswagen and other group brands including Seat, Audi, Bentley and Porsche.

The group-wide solution enables customer contact across all touchpoints from traditional brand websites to mobile devices and the vehicles themselves.

First solutions based on the platform are already available in Germany, including for the sale of stock vehicles of Audi dealers or online order requests for the new ID.3 electric car from Volkswagen.