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HelloFresh cooks up delivery upgrade

By Retail Technology | Monday January 18 2021

Recipe kit provider HelloFresh has chosen new delivery software to lead its shipping services across UK, Germany and Austria

The new partnership with Metapack enables HelloFresh to easily access the world’s largest carrier network from a single integration, automate its selection of delivery services and quickly generate labels and custom documents, ready for shipping across multiple geographies.

By providing access to its library of 400+ carriers via a single integration, Metapack removes the need for costly and complicated carrier onboarding processes. Using Delivery Manager, HelloFresh is able to intelligently select the right delivery service for each order, and quickly generate carrier compliant labels and customs documents for 4,900+ delivery services.

Alex Wright, director of product at HelloFresh, said: “Metapack’s Delivery Manager platform provides us with access to different carriers across multiple geographies and reduces the complexities of setting up new services. From an operational perspective, we’ve been able to both reduce the manifesting speed of consignments, and onboard new carriers more efficiently - critical as our business continues to scale and expand.”