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Carrefour chooses ESL partner

By Retail Technology | Wednesday February 3 2021

Global grocer Carrefour has chosen its preferred supplier for new electronic shelf labels (ESL) installations

Carrefour has selected Pricer for the role including upgrading stores that are already equipped with Pricer's ESL technology.

It plans to leverage Pricer’s advanced in-store communication and management system to equip and upgrade all store formats – from hypermarkets and supermarkets, to its convenience stores and wholesale ‘cash and carry’ outlets – in France, Spain, Italy, Belgium, Romainia, Poland, Brazil, Argentina and Taiwan. 

Carrefour also intends to deploy Pricer in approximately 500 stores before the end of 2022, using the real-time, reliable and easy-to-use ESL system as the platform for Carrefour to continue to enhance both store efficiency and customer experience.

Product replenishment

Key capabilities of the Pricer ESL system which will be used by Carrefour includes Instant Flash, an energy-efficient flash light that provides clear visibility up and down the aisle, which enables store associates to ‘pick-to-light’, creating more efficient product replenishment as well as early detection of expiry dates.

Miguel Angel González Gisbert, global CTO at Carrefour, said:  "Pricer has been a key partner over the last 20 years and continues to offer leading capabilities when it comes to quality of display, efficiency, simplicity and features, such as pick-to-light, that were demonstrated in the field during the selection process."

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