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Waitrose introduces parking app

By Retail Technology | Tuesday May 11 2021 | UPDATED 11.05.21

Supermarket chain Waitrose is rolling out a mobile parking app at 17 of its stores

The Flowbird app is designed to make parking faster, touchless a day more convenient for Waitrose customers.

Waitrose launched the Flowbird app in March at stores in Balham, Wallingford and Wells and, following positive customer feedback, is extending the service to 14 additional locations, including Peterborough, Guildford, Sevenoaks, Enfield and Monmouth.

Flowbird terminals are already installed at the stores, but the mobile app is now being offered to speed up the parking process and make payments cashless and more convenient for customers.

Functionality

App users book their parking session on arrival and automatically receive a reminder when it is due to end. They then have the option to extend their stay remotely.

The app also includes functionality that enables Waitrose customers to redeem their parking fee based on an in-store spend threshold.

Louise Pitt, operations manager at Waitrose, said: “Over the last year, we've listened to feedback from our customers and seen an increase in demand for the option of contactless payments within our own car parks, so we're delighted to be able to support more of our customers and offer this service in an additional 14 Waitrose shops.”

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