Jo Malone unveils CGI shopping

Cosmetics brand Jo Malone London has invited consumers to discover a mobile-first retail experience as part of its Virtual Townhouse

The 360° experience centred around the Jo Malone London Townhouse, includes three new spring-inspired digital worlds.

These new worlds encourage user engagement with hotspots triggering interactions for the consumer such as shake, swipe and blow features all the while being a fully transactional shopping site for Spring time scenting and limited-edition offerings.

The Virtual Townhouse offers a seamless interactive and immersive shopping experience that can be accessed anytime, across devices, anywhere in the world.