Barilla cooks up Logistics upgrade

Italian food brand Barilla has selected a logistics partner for its new ecommerce platform – “Dedicato a Te”

Barilla has agreed a deal with XPO Logistics which extends a partnership they began in 2018 with XPO's management of logistics and transportation activities for the "CucinaBarilla" online service.

The "Dedicato a Te" website offers consumers the unique ability to customise the packaging of Mulino Bianco and Pan di Stelle products online with names, photos and dedications of their choice. XPO has been entrusted with the logistics and transportation activities for order fulfilment, drawing on expertise in the ecommerce and food sectors.

XPO will manage fulfilment for "Dedicato a Te" at the Trezzo sull'Adda warehouse, where CucinaBarilla's supply chain is based. The warehouse is operated with strict adherence to regulations, with XPO responsible for the storing of food and non-food products, kitting customised packaging and packing orders, as well as delivery to consumers.

Alfredo Baldassarre, project manager for Barilla, said: "The XPO team's expertise in logistics for the ecommerce and food industries played a key role in this decision."