Dreams launches digital-first brand

Bed retailer Dreams has launched a new online only brand for younger customers

The Sleep and Snooze brand is distinct from Dreams and designed specifically with a younger, digital-first customer in mind. 

To satisfy young consumers who value immediacy, all products onsite will be held in stock by the retailer with fast and free delivery offered on the entire collection. This means that delivery times will be cut from the furniture industry’s usual 6–8-week lead time to just one week.

The new brand, although distinct from Dreams, will use Dreams’ fleet of delivery vans to fulfil these orders.

A spokesperson for Sleep and Snooze said: “Sleep and Snooze has been developed with the habits of younger shoppers in mind. We know that they’re time-poor and are increasingly looking to their retailers to provide them with high-quality products that fit perfectly with their lifestyles.”