CRC Sports boosts merchandising

Thai sports retailer CRC Sports is going live with new technology to enhance merchandising by optimising stock levels and increasing responsiveness

CRC has partnered with Aptos to enable them to achieve greater precision and flexibility in how it manages merchandise, from financial planning and open-to-buy to store allocation and replenishment.

“We run a multi-brand, multi-format and multi-channel retail model, and it is our vision to become one of the top sporting goods retailers in the world,” said Tony Morton, president at CRC Sports, under Central Retail. “As our business grows and becomes more complex, we have needed to bring increased levels of sophistication and standardisation into the way we manage our end-to-end merchandise lifecycle.  

With Aptos’ Planning solution, CRC Sports handles a complete range of critical merchandise planning functions, including the ability to set its global collection targets, generate purchase orders and derive the best buying plans to meet demand.

Additionally, the store allocation and replenishment capabilities of the solution help to optimise in-season merchandise management and inventory levels across all products and locations.