Turn Up The Heat sizzles online

BBQ superstore Turn Up The Heat has reimagined its online strategy to reach more customers

Canada-based Turn Up The Heat is seeking to increase its online focus and needed a system in place that could deal with the demand and expectations of selling via online channels, including its new revamped website.

The BBQ company has now combined the power of Brightpearl and Shopify Plus to enhance its ecommerce store.

This will provide the brand with the ability to sell and market the company’s online business with ease while providing a single source of truth for order processing and inventory management, as well as addressing the issues the firm was having around accounting and barcode scanning.

Technology

“It is imperative to keep up with the ever-evolving technological environment”, said Zuhair Shareef, CFO of Turn Up The Heat. “Brightpearl’s all-in-one suite enabled us to tap into the online market with ease and improve our in store operations to be more customer centric.”

With Brightpearl’s full suite of retail features powering its entire ecommerce operation, the BBQ business will eliminate laborious and time-consuming manual processes and gain the freedom and flexibility to concentrate on accelerating its online growth.