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Gousto joins forces with Spotify

By Retail Technology | Tuesday July 13 2021 | UPDATED 12.07.21

Recipe box retailer Gousto has partnered with Spotify to provide recipe recommendations based on the listening preferences of Spotify users

The platform serves up dinner suggestions from Gousto that match a users’ mood, based on their listening preferences revealed by Spotify, giving home cooks the chance to personalise their listening and cooking habits at the same time.

After a year of significant growth for the recipe box company that saw revenue more than double and 53 million meals sold, Gousto is investing significantly into technology to further increase the 52% of orders that were delivered by AI last year.

The dinnertime experience has become a key time for music listening since the pandemic began, with streaming of Spotify’s cooking playlists increasing by over 141% in 2020, peaking between 6-8pm most nights of the week.

Shaun Pearce, Gousto’s CTO, said: “By linking Spotify users’ music tastes and mood with our delicious recipes, the new platform will elevate Gousto customers’ cooking experience and provide even more recipe inspiration.”