Häagen-Dazs gets sweet results with AI

Ice cream brand and retailer Häagen-Dazs has seen a 25% increase in foot traffic after using AI to manage online reviews and listings

Häagen-Dazs has been focused on building a search strategy that would allow it to significantly increase its organic presence across search endpoints, maximising revenue from specific demographics and adapting to new audiences and digital channels.

However, with the majority of Häagen-Dazs’s shops across Europe and Latin America being a franchise, it was extremely difficult and time consuming for the business to make even one update across multiple platforms or reply to a review.

To help solve this problem, Häagen-Dazs chose AI search company Yext to manage its business listings, and efficiently respond and monitor reviews over approximately 200 search endpoints.

Using Yext Intelligent Review Response Häagen-Dazs franchisees can now quickly respond to reviews, as well as receive an instant notification for reviews with 3 stars or less.

Optimisation

Since enabling the franchisees with Yext technology, the volume of reviews has gone up 40% and the brand now has over 200 individual users leveraging the platform with bespoke training.

As well as optimising its listings and reviews, Häagen-Dazs also invested in Yext Pages - allowing the business to create structured and discoverable pages that would provide customers with the right information at their fingertips. Since implementing it, Häagen-Dazs has seen a 25% increase in foot traffic and 45% increase in website clicks during peak season for locations with Pages.

Aurélie Lory, MD of EUAU-LATAM Häagen-Dazs shops at General Mills (parent company of Häagen-Dazs), said: “At the beginning of the pandemic we were able to update our customers efficiently and at scale on changing opening hours or closures and inform them of our safety protocols.”