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Abercrombie & Fitch names tech chief

By Retail Technology | Tuesday July 27 2021

Fashion retailer Abercrombie & Fitch has appointed Samir Desai to the newly created role of chief digital and technology officer

Desai will oversee the company's digital strategy, including its efforts to optimise user experience, harness consumer data and analytics, and improve the digital experience across each portfolio brand.

He was previously chief technology officer at luxury fitness company Equinox.

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