The Kooples complies with new platform
French fashion retailer The Kooples has enhanced its employee engagement and compliance with a new digital platform
The Yoobic platform has also enabled the retailer to bring the expertise of their 1,000-frontline staff into the forefront of both the sales and design and purchasing functions of the business. Store staff are encouraged to share their store floor sales pitches via the platform, which are then compiled and shared to all staff via weekly newsletters.
The Kooples also use the platform to regularly survey store staff to get their feedback on products and product attributes allowing the design team to refine future collections creating products based on customer preferences.
It has also transferred all the maintenance management of its stores into the platform, allowing stores to send messages direct to the maintenance department when issues arise increasing efficiency and speed of resolution.
Livio Tabbi, retail director Europe for The Kooples, said: We meet a crucial challenge, which is customer satisfaction, because our aim is to ensure that 100% of the products in stores meet customer expectations.”