boohoo enhances SEO

Online fashion retailer boohoo and its offshoot boohooMAN has appointed a new SEO partner

boohoo will be using Rise At Seven to help accelerate digital growth in the US and UK.

The retailer is expected to see a revenue growth of 25% in the next year, and have onboarded Rise At Seven to support their ambitious development plans.

Jessica Routledge, Head of Digital of boohoo, said: “We are excited to be working with Rise at Seven to help further scale our Digital PR activity, with a focus on creating successful cross-channel campaigns. We’ve already got some great plans in place and we feel the partnership with Rise at Seven will help us take these to the next level.”

John McKinney, Head of Digital of boohooMAN, added: “This collaboration with Rise will help boohooMAN continue to disrupt the menswear fashion industry – Rise at Seven’s combination of creativity & campaign execution form a key part of our global strategy, we’re looking forward to getting started and bringing the ideas to life.”