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New Look boosts performance marketing

By Retail Technology | Tuesday August 24 2021 | UPDATED 23.08.21

Fashion retailer New Look has appointed a new digital marketing agency to enhance its performance marketing

New Look will be using MediaVision to improve its online visibility and brand credibility through a range of services, including technical SEO, digital PR and content marketing.

The retailer's focus on an omnichannel model in the wake of the pandemic means that SEO now takes a key role in driving online growth. 

MediaVision’s approach will also see it developing SEO strategies for the retailer that go beyond brand, meeting consumer demand at the point of discovery for the most searched for fashion categories and items as well as supporting merchandising decisions.

Award

The appointment comes after a successful SEO collaboration between MediaVision and New Look where they won the best use of data award at the UK Growth awards.

It will see the retailer’s in-house team gain access to MediaVision’s technology suite, including its Digital Demand Tracker, Category Optimisation Tool and SEO/PPC Balancer.  The real time insights provided will support New Look in its keyword priorities and merchandising decisions.

Nick Ormerod, director of ecommerce of New Look, said: “As we come out of the pandemic our focus is on delivering long-term and sustainable growth. From having worked with MediaVision over the last year we are confident that they are the ideal partner to help drive online visibility and growth for our brand.”

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