Asda enters sustainability partnership

Supermarket giant Asda is teaming up with musicMagpie in a new sustainability drive

Initiatives in the new partnership will include the roll-out of musicMagpie’s SMARTDrop kiosks from 15 Asda stores to nearly 300 in 2022.

The kiosks offer a fast, easy and free way to recycle unwanted phones for instant cash.  They allow a customer to bring in their old phone, receive a valuation and get paid instantly with money transferred directly to the customer's bank or PayPal account.

So far, approximately 3,000 smartphones have been traded in through musicMagpie’s kiosks, paying out over £800,000 instantly to customers.

Agreement

In addition, a new affiliate agreement will give Asda customers the chance to buy and sell pre-owned consumer technology and media items with musicMagpie through the Asda website and mobile app.

Matt Harrison, senior director of partnerships at Asda, said: “Our exclusive partnership with musicMagpie has been developed with the long-term view in mind and it is   fantastic to see this vision achieved through a wider roll out in Asda stores.”