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Coty gets digital makeover

By Retail Technology | Tuesday September 28 2021 | UPDATED 28.09.21

Cosmetics brand Coty is adding AR and AI technology to its digital marketing toolkit

Coty is teaming up with Perfect Corp. to provide virtual try-ons, online skin diagnostics, and data-driven personalisation for its brands including CoverGirl, Sally Hansen and philosophy, among others, as well as for Coty’s broad fragrance portfolio.

In addition to enhancing ecommerce experiences, the partnership promises to enrich in-store shopping with touchless product experiences at a time when hygiene and safety are dominating retailer operations and consumer mindsets.

"This partnership adds a new dimension to Coty’s digital journey, incorporating some of the best augmented and virtual reality technologies that will help the full portfolio of our brands unlock the best digital user experience and, as a result, help advance social selling,” said Coty chief digital officer Jean-Denis Mariani.

 

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