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Desigual engages with new software

By Retail Technology | Wednesday October 6 2021 | UPDATED 06.10.21

Spanish fashion retailer Desigual has increased employee engagement and streamlined operational efficiencies with new software

As part of its digital transformation, Desigual recognised the need to modernise and streamline communications and visual merchandising (VM) processes and compliance across its store network and, accordingly, deployed the YOOBIC mobile-first platform.

It needed a solution that allowed it to centralise task management and communications across its entire store estate, to ensure the customer experience and ‘look and feel’ of its stores was both consistent and streamlined.

“Before then we had been using multiple, manual channels that were labour intensive.  Crucially, these didn’t allow for two-way communication between our frontline employees and head office, and meant we weren’t able to capture and analyse the data contained in these transactions,” said Eduardo García de Frutos, head of business operations at Desigual.

Currently the retailer has more than 500 staff using the YOOBIC platform, and to date more than 35,000 task-based missions have been completed and almost 400,000 store images shared internally, significantly improving overall visibility across its store estate.

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