Supermarket giant Asda has agreed a new data partnership to enable it and its suppliers to better understand customers and meet their needs even more effectively

The new partnership with Quantium will combine Asda’s existing insights and data assets with new products and services supporting data-led decision making across each of product development, range, price and promotions, driving total customer experience and therefore sales.

News of the agreement was recently shared with 150 of Asda’s biggest suppliers at their annual supplier conference. Quantium Checkout, Asda’s new Customer Insight Platform, will be made available to a select number of suppliers later this year, with a wider roll out scheduled for Q1 2022.

Derek Lawlor, Chief Merchandising Officer said: “Asda has always been focused on customer-led decision making – but our partnership with Quantium will allow us to take this to a new level with world-class data-led insight, products and services.”