Supermarket giant Asda has enhanced access to products from over 200,000 suppliers through a new partnership with a global product sourcing platform.

Asda has teamed up with RangeMe to ensure buying teams have access to thousands of the most relevant products their customers demand as it seeks emerging suppliers.

Asda is the first of the big four grocers to join RangeMe since the platform launched in the UK last month.

RangeMe helps retailers and their buying teams scale product sourcing efforts through streamlined submissions, easy to use discovery tools, and an industry standard pitch process.

Sourcing

Buyers can then filter searches to find brands and products that meet their exact sourcing needs, allowing them to seamlessly connect and collaborate with suppliers, and offering curated collections to help identify and understand category trends and emerging brands.

Ben Smith, senior director of commercial strategy at Asda, said: “We’ve already received hundreds of product pitches from really exciting, emerging suppliers as a result of our partnership with RangeMe. Through the launch of Asda’s incubator programme, we hope to work with some of these suppliers to get their products onto the shelves in our stores. We have a reputation for championing trend-led and innovative products, which this platform is enabling us to source at scale, so we can quickly find and introduce new products into our stores.”