Asda extends loyalty programme trials
Supermarket giant Asda has expanded trials for its new loyalty programme
Following a successful trial with Asda employees in September 2021, the programme has been extended to 16 Asda stores across West Yorkshire and the West Midlands.
Asda Rewards is designed to provide customers with the best value when shopping and rewards them with money for buying the products they love.
Customers using the Asda Rewards app can build up a ‘cash pot’ each time they purchase a ‘star product’ or complete an in-app ‘mission’ when shopping in one of the 16 trial stores.
They can also earn special rewards for purchasing selected products across a range of brands from Asda’s own label brands to Cadbury’s, Heinz, Pampers, Budweiser, Gillette and more.
Customers can redeem their cash by creating a voucher with the money they have saved in their cash pot and use this in-store.
Eagle Eye’s AIR platform powers the scheme including the offer and reward management within the app, the membership card, star products, missions and cash pot as well as the creation and redemption of vouchers through its integration with Asda’s point-of-sale systems.