Wayfair adds video commerce experience

Homewares retailer Wayfair has launched a new immersive video commerce exoerurbce for customers

Available on the Wayfair app, Wayfair On Air brings entertainment, ideas, and inspiration to the brand’s mobile shopping experience, with new episodes launching daily throughout the week.

Steve Oblak, CCO, Wayfair, said: “We look forward to building upon this feature as we further expand our cast of creators and deliver even richer content experiences that engage and inspire our customers.”