Williams Sonoma launches shipping programme

Homewares retailer Williams Sonoma has launched a new shipping membership programme and recipe app

The addition of both the Williams Sonoma Reserve membership program and the Williams Sonoma Recipes app reinforces the company’s on-going strategic initiative to develop and deploy additional digital channels for content distribution.

Customers signing up for the Williams Sonoma Reserve membership will enjoy free shipping on standard items for a year* as well as a subscription to the Williams Sonoma Recipes app and access to four of the brand’s popular virtual cooking classes.

The new Williams Sonoma Recipes app provides access to thousands of the brand’s popular recipes and instructional videos developed and tested in the Williams Sonoma Test Kitchen.

“Williams Sonoma Reserve and the Williams Sonoma Recipes app provide our customers new ways to engage with our brand and our coveted recipe content,” said Williams Sonoma President, Ryan Ross