Moonpig dreaming of an AR Christmas

Online greeting cards retailer Moonpig has created its first augmented reality (AR) experience for the festive season

Moonpig has partnered with Poplar Studio to create their its first AR experience featuring a mini-game, to run in parallel to their Christmas TV ads, bringing the campaign to life.

The AR experience, launched on WebAR using 8th Wall, asks users to collect gifts that are falling from the ceiling using a Christmas sack.

On the welcome screen, the Christmas moonpig from the TV ad is animated. Then, the user places the Christmas sack virtually in their environment and uses their finger to move it around in order to catch the different falling gifts. The effect will also ask users to take a photo/selfie at the end of the game and share it on social media.

Simon Hills, director of marketing and brand at Moonpig, said: “We’re really excited about our first foray into AR, it provides the perfect platform to bring together our Christmas moonpigs and fantastic gift range.”