Retail Technology
| Log in | Subscribe



Subscribe | Log in
Retail Technology
Subscribe

Krispy Kreme turns to digital

By Retail Technology | Wednesday December 15 2021 | UPDATED 15.12.21

Donut giant Krispy Kreme has created a complete in-store digital experience managed and controlled through embed signage at its Edinburgh store

This store is a modern take on the original initiative by founder Vernon Rudolph. Back in 1937, when cooking doughnuts at a rented building in NC, passers-by would smell them and stop to ask if they could buy the fresh hot doughnuts.

So, he cut a hole in an outside wall and started selling Hot Original Glazed doughnuts directly to customers on the sidewalk. This story is carried through in today’s iteration where dozens can be served directly through the LED hole in the wall and the theatre around the ‘Hot Now’ doughnuts is incorporated as a fundamental experience of the store.

The LED features content has been created specifically for the LED hole with naked eye 3D effects.

Krispy Kreme UK’s head of creative said: “The flexibility of the system allows for easy management across hundreds of touchpoints in one accessible location. The most intuitive, flexible and powerful CMS for our digital screen estate.”

 

Related items

Salling Group transforms loyalty

By Retail Technology | Retail Technology

Digital wallet use on the rise

By Retail Technology | Retail Technology

Bordelle slips into digital marketing

By Retail Technology | Retail Technology

TM Lewin suits up for digital marketing

By Retail Technology | Retail Technology

Retail’s big reckoning

By Ian Cairns, Enterprise Sales Director, TalkTalk Bu | Ian Cairns, Enterprise Sales Director, TalkTalk Bu

Trilogy tries on digital marketing

By Retail Technology | Retail Technology

Clinique applies digital content

By Retail Technology | Retail Technology

Robert Welch Designs serves up digital transformation

By Retail Technology | Retail Technology

Digital attraction

By Retail Technology | Retail Technology

Alibaba targets Europe with digital marketing

By Retail Technology | Retail Technology