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Aquazzura adds new POS platform

By Retail Technology | Tuesday January 11 2022 | UPDATED 11.01.22

Italian footwear brand Aquazzura has selected a new unified commerce and POS (point-of-sale) platform

Aquazzura’s new Cegid platform will help support the business as it continues to grow internationally with sales associates armed with mobile devices to help customers find the most suitable products and technology that personalises service and ranges appropriate for each store, region and country.

As part of its digital transformation, stores will also add more omnichannel services such as “Click & Collect”, “Ship from Store”, “Click & Reserve” and “Return in-store”.

“In an increasingly dynamic market where luxury customers are more digitally connected and have high expectations, it’s crucial for luxury retailers to have relevant and personalised interactions with their customers at every touch point,” says Caterina Tsigara, Retail Director Aquazzura.

Pietro De Simone, IT manager at Aquazzura, said: "We’ve had to adapt and undergo quite a lot of change, but thanks to Cegid Retail, we’ve been able to implement a truly omnichannel strategy and respond to today’s challenges.”

 

 

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