La Perla Beauty gets digital makeover
Cosmetics retailer La Perla Beauty is using a new digital platform to enhance its ecommerce capabilities
The decision to upgrade and innovate was made because the La Perla Beauty digital experience places huge value on education, community and demonstrating its Clean Beauty credentials and it found those considerations were beyond the capabilities of a traditional CMS.
Pamela Reynolds, VP, ecommerce, La Perla Beauty, explained: “Agility, flexibility and preparedness for the future is what we have found in the headless architecture and MACH approach of Contentstack, Like Digital and BigCommerce. Despite more than six decades of heritage at La Perla we have approached the La Perla Beauty project with a very exploratory, ‘start-up’ mindset, asking ‘can we do this’ and ‘what if?’. The result has been a roadmap of consistent innovation to support a series of launches throughout 2021.”