Lazy Susan software doubles revenue

Garden furniture retailer Lazy Susan has doubled revenue with new ecommerce software

Lazy Susan has been using Shopware’s open source technology flexibly adapted to its business model and unique requirements, resulting in revenue more than doubling to £11.35m from £4.83m in 2020.

The retailer's primary goal was to increase the performance of its online and mobile site, both in terms of an improved user experience and additional functionality.

Prior to working with Shopware, Lazy Susan dealt with limitations in customising and updating prices and had little flexibility in terms of content management. The business also required a more seamless process for managing its multiple international sites.

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Shopware was able to support and help Lazy Susan overcome these challenges with customised pricing, flexible content management and international growth.

Alex Clarke, ecommerce manager at Lazy Susan, said: “With the global COVID-19 pandemic and Brexit culminating in 2020, we were preparing for a worst case scenario as a business, with no forecast on how sales or stock would be affected. However, the successful roll-out of Shopware in March 2020 across our UK and international sites was like divine timing.”