Busby & Fox adds tech for growth

Clothing brand Busby & Fox is concentrating on growing its multichannel retail business after signing a new tech deal

Busby & Fox will soon be benefiting from Brightpearl’s made-for-retail features including a powerful Automation Engine, advanced reporting functionality and Demand Planner tool.

With plans to amplify their digital presence, the company chose Brightpearl to boost operations and streamline their extensive back office into one real-time, central hub.

Brightpearl was up and running for Busby & Fox in just 60 days.