Pure The Winery uncorks new platform

Sugar-free wine distributor Pure The Winery is using a new integrated business platform to support creating a new category in the wine industry

With NetSuite, Pure The Winery has been able to better align production with demand, improve the speed and accuracy of its financial processes, and navigate the complex tax requirements of cross-border alcohol trade as it embarks on ambitious growth plans.

“The market was thirsty for online development, and conditions were right, but ultimately we needed a far better way to manage everything from finances to stock predictions,” said Stuart Foster, financial controller and investor, Pure The Winery. “Now, NetSuite is helping us make the most of our opportunity by aligning sales and inventory data so we can deal with expected peaks in demand with our manufacturing partners, such as meeting heightened popularity for rosé in summer.”

Pure The Winery has simplified its accounting, supply chain and inventory management processes. Prior to NetSuite, teams of people were required to manually check everything from cash receipts to stock levels on a country-by-country basis.