Robert Welch Designs serves up digital transformation

Kitchenware brand Robert Welch Designs has added spice to its digital transformation with new tech

Robert Welch Designs has chosen specialist business software firm BrightBridge to design and implement a complex project using cloud-based Enterprise Resource Planning (ERP) solution Oracle NetSuite to facilitate improved service for customers spanning the retail, hospitality and trade sectors. 

The project will comprise implementation of Oracle NetSuite including financials, sales and purchase orders, invoicing, inventory control and real-time management information. WAERlinx, a Built-for-NetSuite solution, will be implemented to handle all elements of warehouse management. Seamless integration of B2B, B2C, Amazon, and major retail partners will be achieved using Jitterbit, an integration platform as a service.

Ed Smith, IT director at Robert Welch Designs, said: “The solution BrightBridge is implementing will give us the full capability of process automation and instant updates that will furnish our customers with up-to-date information."