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Love Island swaps fast fashion for pre-loved

By Retail Technology | Thursday May 19 2022 | UPDATED 19.05.22

Hit TV reality show Love Island has announced a new partnership with eBay UK

eBay UK is the first pre-loved fashion partner to couple up with Love Island and will have a presence on itv.com and Love Island’s social media channels.

Viewers will also be able to explore eBay’s Preloved Fashion via the ‘Shop the Show’ tab on the official Love Island app and get access to Islanders through eBay’s social content, direct from the villa.

Mike Spencer, executive producer of Love Island, said: “We are thrilled to be pairing up with Ebay this year as our pre-loved fashion partner. As a show we strive to be a more eco-friendly production with more focus on ways in which we can visibly show this on screen.”

 

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