Reckitt gets greater insights

Global consumer health goods maker Reckitt has chosen a new knowledge management solution

Reckitt is working with Stravito to create one central hub for market and consumer insights, so Reckitt employees can store, search and discover all their consumer knowledge and research, in seconds.

Using AI-powered smart search, which is personalised to Reckitt's brands and industries, Stravito helps users to pinpoint exact pieces of research, highlighting relevant sentences and paragraphs. This allows users to find and use critical information on everything from customer behaviours to customer preferences, across multiple verticals and markets.