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Happy Hammers get personal

By Retail Technology | Thursday June 23 2022 | UPDATED 23.06.22

Premier League club West Ham are creating a new hyper-personalised online fan experience

With complex use cases around segmentation, Mapp will be supporting West Ham United to link with its main information website and ecommerce shop to ensure it has a unified supporter view across all of them.

By doing so, the football club will be able to focus on the fan experience and ensure all supporters will receive hyper-personalised communications from the right channel, at the right time. West Ham United will be able to engage not only its long-time loyal supporters – but also those who are just starting out on their journey with the club.

The head of marcom operations at West Ham said: “We want to make sure that all fans, no matter where they are on their journey, know they are valued by West Ham United. With Mapp’s ease and speed of onboarding, as well as the level of support compared to other platforms, we know we are in safe hands to make our goals happen.”

 

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