Dyson opens new immersive store

British technology innovator Dyson is opening the UK’s second Dyson Demo immersive store

The new Dyson Demo store will be unveiled at The Trafford Centre, Manchester, on Saturday (2 July) and will form part of Dyson’s global drive to grow its direct-to-consumer retail ambitions.

It’s home to Dyson’s full portfolio of technologies, helping customers discover, explore and better understand how Dyson technology works.

“Together with our Dyson online store, this store in The Trafford Centre in Manchester forms a part of Dyson’s growing ambitions in direct-to-consumer retail, providing consumers across the North of England with more opportunities to discover Dyson technology – through both the virtual and physical world,” said Kristofer Johnson, Dyson Demo store manager, Manchester.