Retail Technology
| Log in | Subscribe



Subscribe | Log in
Retail Technology
Subscribe

Wickes launches shoppable video

By Retail Technology | Tuesday July 5 2022 | UPDATED 04.07.22

Home improvement retailer Wickes has launched a shoppable video player

Wickes has worked with iSite to develop a first for the home improvement market which merges helpful content around how to complete simple and complex DIY projects with a quick method of adding essential products to their basket.

With a host of video buying guides, ‘How To’ and inspirational content updated with this functionality, customers can add over 1,300 products directly to their baskets when watching the brand’s online video content.

Gary Kibble, chief marketing and digital officer, said: “Being the first in this space is really exciting for us as it continues to underpin our digitally-led, service enabled business strategy.”

Related items

Wickes enhances omnichanel customer experience

By Retail Technology | Retail Technology

Kingfisher accelerates digital shift

By Retail Technology | Retail Technology

Wickes signs new home delivery contract

By Retail Technology | Retail Technology

Homebase goes live with eFulfilment

By Retail Technology | Retail Technology

Homebase simplifies with new platform

By Retail Technology | Retail Technology

Flooringsupplies.co.uk moves to live engagement

By Retail Technology | Retail Technology

Topps Tiles picks digital agency

By Retail Technology | Retail Technology

Graham & Brown visualises new app

By Retail Technology | Retail Technology

Lowe’s expands VR use

By Retail Technology | Retail Technology

Lowe’s unveils latest app

By Retail Technology | Retail Technology