Wickes launches shoppable video

Home improvement retailer Wickes has launched a shoppable video player

Wickes has worked with iSite to develop a first for the home improvement market which merges helpful content around how to complete simple and complex DIY projects with a quick method of adding essential products to their basket.

With a host of video buying guides, ‘How To’ and inspirational content updated with this functionality, customers can add over 1,300 products directly to their baskets when watching the brand’s online video content.

Gary Kibble, chief marketing and digital officer, said: “Being the first in this space is really exciting for us as it continues to underpin our digitally-led, service enabled business strategy.”