Retail Technology
| Log in | Subscribe



Subscribe | Log in
Retail Technology
Subscribe

Targus tries on AR

By Retail Technology | Thursday September 15 2022 | UPDATED 13.09.22

Backpack and tech accessories brand Targus has launched a new augmented reality (AR) shopping experience

The new AR initiative allows Targus customers to virtually try on any style of backpack and was showcased at the IFA show.

By slipping a bag on their back a virtual full-body mirror lets customers scroll through the Targus collections via a giant touchscreen to select their perfect backpack and choose their favourite colour.

Dave Crew, commercial director EMEA at Targus, said: “It’s Targus’ mission to establish new supply chains, new manufacturing processes and selling channels to create a truly functioning circular economy. With our zero-waste backpack and digital shopping experience, we are one step closer to achieving that. We are here to say it is possible.”

Related items

Fabletics fit for growth

By Retail Technology | Retail Technology

Poshmark adds AI to listing

By Retail Technology | Retail Technology

Case study: La Redoute takes control of cloud costs

By Retail Technology | Retail Technology

Future Retail View: Running to stay ahead with new footwear developmentsĀ 

By Miya Knights, Publisher | Miya Knights, Publisher

Stadium lights up ecommerce

By Retail Technology | Retail Technology

Alo Yoga stretches Roblox experience

By Retail Technology | Retail Technology

Samsung launches shoppable fridges

By Retail Technology | Retail Technology

Walmart and Symbotic strengthen ties

By Retail Technology | Retail Technology

Lloyds Pharmacy boosts replenishment

By Retail Technology | Retail Technology

The Fresh Market goes digital

By Retail Technology | Retail Technology